Part-1: Understanding Product Category
My first in-depth experience with product categories started in 2008 while working for Constant Contact (CTCT). CTCT went public in October 2007 on the success of their Email Marketing product.
Entries by Erik Mintz
Part-2: Connecting the Dots
The concept of Product-Market Fit (PMF) is deeply embedded in startup culture. For entrepreneurs, it remains one of the most difficult challenges in building a successful startup. For investors, achieving PMF signals a growth phase.
