Part-2: Connecting the Dots

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By Erik Mintz with contribution from Lisa Crowell The concept of Product-Market Fit (PMF) is deeply embedded in startup culture. For entrepreneurs, it remains one of the most difficult challenges in building a successful startup. For investors,…

Part-1: Understanding Product Category

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By Erik Mintz with contribution from Lisa Crowell My first in-depth experience with product categories started in 2008 while working for Constant Contact (CTCT). CTCT went public in October 2007 on the success of their Email Marketing product.…