It’s Time to Rebalance Your Sales Software Portfolio

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The landscape for B2B sales has wholly changed and likely will not return to the times of pre-Covid. When it comes to a sales organization’s technology stack, companies must think agile.

Part-1: Understanding Product Category

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My first in-depth experience with product categories started in 2008 while working for Constant Contact (CTCT). CTCT went public in October 2007 on the success of their Email Marketing product.

Part-2: Connecting the Dots

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The concept of Product-Market Fit (PMF) is deeply embedded in startup culture. For entrepreneurs, it remains one of the most difficult challenges in building a successful startup. For investors, achieving PMF signals a growth phase.