
It’s Time to Rebalance Your Sales Software Portfolio
B2B Sales, Thought Leadership
By Erik Mintz.
The landscape for B2B sales has wholly changed and likely will not return to the times of pre-Covid. When it comes to a sales organization’s technology stack, companies must think agile. It has never been more important…

Part-1: Understanding Product Category
Marketing, Thought Leadership
By Erik Mintz with contribution from Lisa Crowell.
My first in-depth experience with product categories started in 2008 while working for Constant Contact (CTCT). CTCT went public in October 2007 on the success of their Email Marketing product.…



Part-2: Connecting the Dots
Marketing, Thought Leadership
By Erik Mintz with contribution from Lisa Crowell.
The concept of Product-Market Fit (PMF) is deeply embedded in startup culture. For entrepreneurs, it remains one of the most difficult challenges in building a successful startup. For investors,…