Entries by Erik Mintz

Why Enterprise Sales Requires Deal Coaching to Succeed

Part of what makes Enterprise sales so complicated is the number of buying influences involved in the decision. Each buyer brings their viewpoint, exponentially growing the amount of information a seller needs to sort through, resulting in a longer sales cycle and often stalled sales opportunities.

Part-2: Connecting the Dots

The concept of Product-Market Fit (PMF) is deeply embedded in startup culture. For entrepreneurs, it remains one of the most difficult challenges in building a successful startup. For investors, achieving PMF signals a growth phase.