The landscape for B2B sales has wholly changed and likely will not return to the times of pre-Covid. When it comes to a sales organization’s technology stack, companies must think agile.

My first in-depth experience with product categories started in 2008 while working for Constant Contact (CTCT). CTCT went public in October 2007 on the success of their Email Marketing product.

The concept of Product-Market Fit (PMF) is deeply embedded in startup culture. For entrepreneurs, it remains one of the most difficult challenges in building a successful startup. For investors, achieving PMF signals a growth phase.