Entries by Erik Mintz

Why Enterprise Sales Requires Deal Coaching to Succeed

Part of what makes Enterprise sales so complicated is the number of buying influences involved in the decision. Each buyer brings their viewpoint, exponentially growing the amount of information a seller needs to sort through, resulting in a longer sales cycle and often stalled sales opportunities.

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Sales Coaching vs. Deal Coaching

Sales Coaching teaches sales skills and drives seller behavior. Deal Coaching drives strategic deal pursuit and buyer behavior. What sets world-class sales managers apart from their peers is that they spend more time on deal strategy and deal execution activities. While Sales Coaching has an indirect impact on revenue, Deal Coaching has a direct impact.